Yonex began from the 1940’s as a manufacturer of wooden fishing floats but was unlucky enough to be forced from the manufacturing industry as a result of progress of plastic floats from the business. This motivated founder Minoru Yoneyama to make a commitment that the company would not allow innovation and technology leave them behind again and this has formed the foundation to the ideals and integrity and business practices of Yonex from today’s moment.
From the late 1950’s Yoneyama began to earn badminton rackets for additional high profile brands and soon established a reputation for creating quality rackets whilst incorporating the latest materials and introducing concepts like the broad body racket along with the isometric head. These brand new layout features would make their way on the rackets of all of the major brand names sports rackets like Carlton and Prince.
A bold claim maybe but it might hold true now that they are undoubtedly the number one title in badminton – if not quite as renowned in tennis and golf.
From relatively modest beginnings Yonex has produced a strong worldwide brand that appreciates a dominance endorsed by corporate sponsorship and merchandise quality. In the present professional sport over 80 percent of gamers possess a Yonex badminton racket in their hands when they contend.
Back in 2007 Yonex celebrated their 25th consecutive year as the principal host of the All England Badminton Championships and followed up in 2008 by obtaining 24 Olympic medals in the Beijing games. An international audience in the Olympics will help to Additional push the title and standing as the emblem is immediately recognisable on the strings of gamers rackets
Yonex, during the first determination and drive of the creator, continue to innovate and invest in new technologies and introduced the first production of slender rackets in 2009. The ArcSaber Z-Slash listed the fastest ever rate of 421km/h and proceeds to show how gamers using a Yonex badminton racket will constantly have an excellent competitive advantage and may be motivated by the technologies, branding and success supporting the creation of excellent solutions. The range comprises rackets for all ages and skills, catering to professionals and amateur players alike